冰与火之歌

气候危机还是逃学危机？他警告：你敢气候游行，我敢记你旷课_我的网站

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    A blood donor poses together with a cosplayer dressed as a Sister of Battle from Warhammer 40,000. Photo: Official account of the Shanghai Blood CenterFor a few hours, the Shanghai Blood Center looked more like a fan convention than a medical facility.
Cosplayers in brightly colored power armor, carrying replica weapons, posed in front of displays featuring quotations and insignia from Warhammer 40,000, which is regarded as one of the world's best-known miniature wargames. Fans gathered around them for photos, creating the atmosphere of a franchise meet-up.
But the visitors had not come simply to meet fellow enthusiasts. Many had traveled from across China to roll up their sleeves and donate blood, drawn by the chance to take home a Warhammer-themed model.
The unlikely crossover reflects a broader effort by Chinese blood centers and public welfare organizations to reach young people in a language they recognize. By collaborating with popular international and domestic franchises, these organizations are making traditionally solemn causes more accessible - and, in this case, turning online enthusiasm into first-time blood donations.
Toys for life
From July 24 to August 2, the Shanghai Blood Center held a campaign allowing people who donated whole blood at designated sites to enter a prize draw for Warhammer 40,000-themed figures and models.
The prizes ranged from giant 1:18-scale Knight Titans - towering war machines in the franchise's fictional universe - and Primarchs, its superhuman military leaders, to standard Space Marine figures.
    A Warhammer 40,000-themed model display at the Wonder Festival 2023 Beijing File photo: VCGThe crossover quickly became a topic of discussion online. According to the center, posts related to the campaign drew millions of views on Chinese social media platforms Weibo and Xiaohongshu (rednote) within three days, alongside a surge in user-generated posts and shares.
At three designated blood donation sites, the combined number of donors reached 256 in a single day, said the center.
The response was particularly notable because Shanghai had experienced consecutive days of high temperatures, which reduced pedestrian traffic and affected street-based blood collection.
With some models distributed faster than expected, the center held another round of the campaign on August 8 and 9.
The campaign appears to have reached the audience it was designed to attract. Zhu, 25, who donated blood in Shanghai on August 1, told the Global Times that his interest in Warhammer was the main reason he joined the campaign.
"I had never donated blood before taking part in this event," Zhu said.
Zhu lives outside Shanghai, as did many participants he met at the site. Some had traveled from the neighboring provinces, while others came from even farther away, largely because of the Warhammer models.
"Close to half of the donors on site that day were giving blood for the first time, and they were also Warhammer fans," Zhu said.
The campaign was neither an isolated experiment nor the center's first attempt to use pop culture to engage potential donors. According to the Xinhua News Agency, the Shanghai Blood Center began exploring IP collaborations in 2014 and has more than a decade of experience in such campaigns.
Pop culture for public good
China's voluntary blood donation rate has reached 11.4 donors per 1,000 people, Gao Guangming, deputy head of the Department of Medical Emergency Response under the National Health Commission, said at a press conference in June 2025.
"Over the past two years, voluntary blood donations have declined globally due to multiple factors. In China, the accelerating aging of the population, changes in lifestyles, and overlapping challenges in publicity, organization and mobilization have left the imbalance between blood supply and demand relatively pronounced," Gao said.
"Clinical demand continues to rise, while seasonal, regional and blood-type-specific shortages persist," Gao said.
As people aged 35 and under constitute the majority of blood donors, attracting more young people is crucial to sustaining voluntary blood donation.
"Using designer toys and popular products can make blood donation more approachable, increase its visibility and recognition among young people, and help remove psychological barriers," Zhang Yiwu, a professor at Peking University with an expertise in cultural studies, told the Global Times on Wednesday.
Young people are highly active on social media and more willing to share their experiences, meaning their participation can encourage others to follow, Zhang said. Attracting younger generations is therefore essential to the long-term development of public welfare causes, he noted.
Blood donation is not the only field in which Chinese organizations are using popular franchises to broaden public participation.
In March, One Foundation again collaborated with Twinkle Twinkle, a popular character owned by Chinese toy company Pop Mart, to raise awareness of the needs of people requiring special support. Volunteers and children with autism took part in an art activity at Pop Mart City Park in Beijing.
The Pokémon franchise also appeared in a ByteDance public welfare campaign in 2025, which called for greater attention to the treatment and rehabilitation of children with cleft lips and palates, according to Chinese media reports.
Yet the campaign's success also raises a longer-term question: whether enthusiasm generated by prizes can be converted into regular voluntary donations.
"If there are more Warhammer-related charity campaigns in the future, fans will continue to follow them with enthusiasm, and I would also consider participating again," Zhu said. "However, without rewards or other incentives, the actual participation rate may not be very high."
A Shanghai Blood Center staff member acknowledged the same challenge. "A themed event can quickly increase the number of blood donors, but the long-term security of a city's blood supply ultimately depends on a stable community of voluntary donors," said the staff member, according to Xinhua.
The lasting value of an IP collaboration, therefore, lies not simply in the immediate increase in donor numbers, but in whether it gives first-time donors a positive reason to return.
"The real significance of IP collaborations is to give young people an opportunity to walk into a blood donation site," Xinhua noted. "Through standardized services and a positive experience, they can develop an understanding of and identification with voluntary blood donation, ultimately moving from 'one-time campaign participants' to 'long-term contributors to public welfare.'"
。    Kenny 报道 教育部副部长David Seymour表示，参加气候危机游行的学生应该被学校记旷课处理。

B |          4月5日全国各地都有学生响应罢课号召，走上街头进行抗议。他们当中有的只有10岁。         Advertise with us          Seymour说学生在上学时间进行抗议是“不可接受的”。         “如果学生们强烈想要传达信息，他们可以在周二全国教师日或即将到来的假期去游行，”他说，“我希望学校会将今天抗议的学生记录为有解释但不合理的缺勤。”          “学校为气候抗议”组织（School Strike 4 Climate）成员Frankie Huthnance 表示，学生们走上街头，正因为本届政府在应对气候变化问题上的不作为。         “政府只是说说而已，没有采取任何行动。

C | 总理Christopher Luxon)一直表示，致力于在2050年实现净零碳排放等气候变化目标，但他没有如何去实现这一目标的计划。”          Huthnance例举了最近发生的气候变化灾难：“去年奥克兰的洪水和Gabriel飓风造成的破坏，导致人们失去家园和生计。……今年，野火又威胁着基督城Port Hills地区。”          “我们在处在一场气候危机中”。         对此Seymour表示，他能理解一些学生对未来产生焦虑情绪，“但我想明确一点，如果他们想给世界带来真正的改变，现在需要做的就是上学和接受良好教育。”          他说新西兰现在的优先事项是应对“逃学危机”。         “下周我将宣布政府的出勤行动计划，它将最终推动全国关注我们面对的逃学危机。”他说这才是本届政府要做的事情，“也是新西兰拥有更美好未来所需要的”。         这次游行孩子们提出的诉求包括：禁止油气勘探、终止《快速批准法案》、对所有人进行气候教育、将投票权降低到16岁和解放巴勒斯坦等等。         奥克兰的气候变化游行，将于4月5日下午3点半至6点半在Parnell和Albert Park之间举行。         市中心的交通和公交预计会出现大延误。AT发言人表示没有公交会绕行，但某些服务预计会延迟。         “会有很多临时封路，随着游行的推进，封路时间也会增加。”          按照计划，游行将于下午3:30至6:30穿过以下区域：          - 通过Judges Bay和Gladstone Rds的拐角，离开Parnell Rd Gardens          - 在 The Strand 左转，朝SH16/Alten 路交叉口前进          - 游行将顺着Alten Rd前进，然后左转到 Symonds St          - 然后右转到Alfred St，再左转上Princes St，然后进入Albert Park          相关阅读          政府暗示或就降低投票年龄举行公投，反对党依旧立场不改          新西兰遭遇“本世纪最严重天气事件” 今后如何未雨绸缪？          注：凡引用、摘录或转自其他媒体的作品， 本网对其观点、真实性和知识产权恕不负责。致力于帮助文章传播，希望能够与作者建立长期合作关系。

D | 若有任何问题请联系[email protected]。         chineseherald.co.nz All Rights Reserved 版权所有          (责编：charles)          相关内容                新西兰这家绿超又发现老鼠 当局称“不可避免”......           奥克兰一房屋被大火吞噬，一名女子和孩子及时逃生           政府节支路漫漫：38个公共服务部门又增加了数千名新员工           亚裔律师神操作：给客户立遗嘱，受益人写自己，客户全家“净身出户”……           员工润去了黄金海岸，奥克兰市议会允许其远程工作           住豪宅、开法拉利，奥克兰华人毒枭承认是贩毒集团头目           奥克兰北岸绑架案：一男一女在酒吧被捕，绑架动机是......           彩虹活动被取消、人行道被破坏，新西兰仇恨犯罪又回来了？。

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Published on:04:22:46